Nike's Future Memo - Memorandum To Phil Knight Chairman of...

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Memorandum To: Phil Knight, Chairman of the Board of Directors From: ________ Date: November 1, 2007 Re: Nike’s Future I am grateful for the chance to offer my opinions and insights to such a successful company. Nike has effectively expanded in a way that few other companies have been able to do. However, there are still ways for Nike to build upon its success. The ideas that I have for Nike to advance itself are: Involvement in Snowboarding and Lacrosse Markets Use of Popular Entertainers in Advertising Involvement is NASCAR Market Snowboarding and Lacrosse Snowboarding and Lacrosse are two of the fastest growing sports in the United States, with heavy interest from the adolescence demographic. These markets have been largely untouched by the major sporting goods corporations. However, Joe Wehr in his speech at Lehigh University stated that Nike has expressed interest in entering both of these markets. The most beneficial solution would be for Nike to purchase or work with
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Nike's Future Memo - Memorandum To Phil Knight Chairman of...

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