Production Process - Production Process Our product is a...

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Production Process Our product is a nylon drawstring bag that has a small cooler compartment at the bottom. The bags come in many different colors and customers have the option of adding letters and sports team logos to the bags. The bags are designed as an easy way to transport sportswear as well as drinks such as water or Gatorade. Additionally, the bags are made to withstand the wear-and-tear of an athlete’s life. These bags are built to last and require little maintenance. One of the main advantages of our product is the fact that it is much trendier and sportier than those offered by our competitors. The product is marketed towards a younger crowd unlike any of the others in its class. Customers can select the color, lettering, and even a team logo if ordering the product from the Internet or in store. By using this strategy, we will be able to access a target market to which none of our competitors can appeal. In order to manufacture the product, we are subcontracting out the production of
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This note was uploaded on 04/07/2008 for the course BUSINESS 101 taught by Professor Cindysmith during the Fall '07 term at Lehigh University .

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Production Process - Production Process Our product is a...

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