Lecture_6___Site_Selection_and_Analysis

Lecture_6___Site_Selection_and_Analysis - Lecture 6 Site...

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Site Selection and Analysis Lecture 6:
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It’s really true…. Location, location, location A site-related error is permanent!
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But… Product (sometimes) trumps site!
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Chicken or egg? Feasibility study first or site first?
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Location vs. Site Location: The general area Site: The specific parcel of land
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Factors to Consider: Location Demand generators Seasonality Economic factors Competition And…. .?
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Factors to Consider: Site Orientation Access Visibility Proximity Parcel attributes Topography Zoning Site conditions Utility availability Area synergy
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Orientation Views Sun exposure Winds
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Access For guests For employees
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Visibility Burj-al-Arab, Dubai
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Visibility Fairmont San Francisco HoJo’s, Greenfield, MA
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Proximity to…. Demand generators Labor Transportation Undesirable functions
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Size and Shape of Parcel Sheraton Airport Hotel, Terminal 2, Charles de Gaulle Airport, Paris
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How big is an acre?
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Lecture_6___Site_Selection_and_Analysis - Lecture 6 Site...

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