cokemachine

cokemachine - Lucas Vinze 12-4-06 010016137 MicroEconomics...

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Lucas Vinze 12-4-06 010016137 MicroEconomics “Coke Tests Vending Unit That Can Hike Prices in Hot Weather” Imagine a hot summer day and you’re out playing a game of softball with the old gang when your craving hits. You need a coke. Running over to the vending machine, you dig a dollar out of your pocket, the standard price for a can of coke in this 7/11-less dessert. After you slide your cash into the machine and press that pretty red button, you wait, but no coke. The machine angrily crys out, “Please insert another $0.25” “A $1.25 for a coke,” you fume, “it was a dollar last week.” This is the world that Coca-Cola Co. is proposing. This article was released on October 28, 1999 in the New York Times. The concept of the article is fairly self-explanatory from the title. Coca-Cola company is debating to install temperature sensitive chips in its vending machines to price discriminate to customers when it is hot. Naturally, when the temps are high the demand for coke increases because the addicted carbonated beverage fiend is watering at the
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cokemachine - Lucas Vinze 12-4-06 010016137 MicroEconomics...

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