CH11 13 & 15

CH11 13 & 15 - Chapter 11 Public Relations 4/8/2008...

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Chapter 11 Public Relations 08/04/2008 21:00:00 Importance of public relations Defining public relations - Establish beneficial relationships with other institutions and groups. - Identify existing relationships - Evaluate relationships - Design policies to improve relationships - Implement the policies Public relations in democracy - A means for the public to communicate with institutions - A means to achieve mutual adjustments between institutions and groups - A safety valve for freedom - Enables individuals to stay informed - Help activate the social conscience of organizations Origins of public relations Moguls in trouble - William Henry Vanderbilt - Social Darwinism
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The ideas of Ivy lee - Converting industry toward openness - Turning negative news into positive news - putting corporate executives on display - Avoiding puffery and fluff Public relations on a new scale - World War I - World War II Lobbyist-Journalistic balance Structure of public relations Policy role of public relations How public relation is organized - External relations - Internal relations - Media practice Public relations agencies
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Public relation services Activities beyond publicity - Lobbying - Political communication - Image consulting - Financial public relations
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CH11 13 & 15 - Chapter 11 Public Relations 4/8/2008...

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