CH1~2 - Chapter 1 Mass Media Literacy Importance of mass...

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Chapter 1 Mass Media Literacy 04/03/2008 20:56:00 Importance of mass media: Pervasiveness - Way we learn about the world. TV, Ad…… Page 3 Information source - News: the heart of the informing function Entertainment source - Almost all media have an entertainment component Persuasion forum - Advertising: the most obvious persuasion message Culture and values Binding influence - Message become a shared experience Page 4 500- Channel universe - Three revolutionary technologies: satellite communication, digitalized images, the  internet Primary mass media Print technology
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- Books, magazines, newspaper Chemical technology -Movies, Video Electronic technology - Records, radio, TV, Web Technology Melds Print-visual integration - Niepce 1826: first fixed image - Lves 1878: Halftones Digital Integration - Andreesen 1993: Netscape browser MSM and New media Mainstream media - Ownership: Time Warner, Viacom, Disney
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This note was uploaded on 05/03/2008 for the course JOUR 100 taught by Professor Leach during the Spring '08 term at Mt. SAC.

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CH1~2 - Chapter 1 Mass Media Literacy Importance of mass...

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