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East Chestnut Regional Health System1Case Study: East Chestnut Regional Health SystemLaura TiradoUniversity of Phoenix
East Chestnut Regional Health System2HelpfulHarmfulInternalStrengths·ECRH has a centralizedleadership that will inherit amanagement team of AH andNMHC.·ERMC is a level 1 traumacenter, as well as technology inthe medical center has been anexcellent level of proficiency.·2 ambulatory surgical centersconveniently found in thegrowing NW and SW side ofthe community.·New EPIC SystemWeaknesses·Modernization is needed inNMHC.·ECRH deteriorated in marketshare and profitability whileleadership control·Lack of ECRH not meeting userequirements (EPIC) costingloss of revenue·Lack of marketing from newlyrecruiting physician’spractices=patient volumes areslow to grow.·ECRH has found a decrease ofwomen services.·AH facility is aging and needsconsiderable repairs.ExternalOpportunities·ECRH develops a new facilityin the new location that willallow physician offices,imaging center, and developinga free-standing emergencycenter.·ECRH develops a joint ventureimaging center withradiologists which is foundclose to shopping centers.·The new oncology center hasattracted oncologists and theOncology service has increasedrevenue by 4%.·The young group of physicianshave increased visits andservice, patients have beenreferred loyally to theorganization.Threats·BMC has the highest level ofobstetrics and gynecologyphysicians which deteriorateswomen services in ECRH.·BMC has a for-profit healthsystem, the largest in thecountry.·BMC 85% occupancy rate·ECRH could be forced todivest their ownership in thechestnut Care Insuranceventure.·ECRH will be reduced andlimited if NMHC will have topay taxes due to theinvestigation status of not-for-profits being fulfilled.

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Term
Fall
Professor
NoProfessor
Tags
Marketing, ECRH, East Chestnut Regional Health System

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