HW #2 - Allison Anderson alanders@usc.edu HW- 2 2/6/07...

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Allison Anderson alanders@usc.edu HW- 2 2/6/07 14733/ T 8 T. Mickey Case Incident 2: The Business of Blogs 1. With only 27% of the Internet users currently reading blogs, company communications are probably minimally influenced by blogs at this point in time. Although limited overall by the relatively small percentage of people that are accessing these blogs, the most likely impact would be with regard to the public relations functions. In that, a company may be forced to react to negative or misleading commentaries. The companies that are most exposed to this risk are likely companies that already provide an online service and/or cater to a technically-astute niche market. However, in the future as blogging grows in general, the impact on company’s communication processes is likely to increase in concert with the growth in blogging. In that future state, if a significant portion of a company’s target audience is exposed to blogs pertaining to their products, the company may find it difficult to manage such pivotal aspects of communications as
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This note was uploaded on 03/04/2008 for the course BUAD 304 taught by Professor Cummings during the Fall '07 term at USC.

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HW #2 - Allison Anderson alanders@usc.edu HW- 2 2/6/07...

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