Aroma Final PDF.pdf - REPORT on “ACI” Body Mist for “WOMEN”...

REPORT on
“ ACI ” Body Mist for “ WOMEN ”
Course: MKT465
Section: 07
Prepared For:
Sherina Idrish (SEH)
Department of Marketing & International Business
Lecturer, School of Business
North South University.
Prepared By:
Date of Submission: 17-12-17
No. Name: ID: Serial:
1. Md. An Nafiu Amit 141 1017 630 11
2. Nahrin Alam Khan 142 0182 030 15
3.
Md. Minhazur Rahman 142 0303 030 17
4. Tamzida Sharmin 132 1727 030 06
5. Syed Rakinur Islam 131 0445 630 02

LETTER OF TRANSMITTAL
17 th December, 2017
Sherina Idrish (SEH)
Department of Marketing & International Business
Lecturer, School of Business
North South University.
Submission of a Report on: A body mist under ACI for urban & sub urban for of Bangladesh.
Dear Madame,
This is our pleasure to accomplish the Project Work (MKT465) and submit the report on
“ ACI body mist for Women ”.
In preparing this report, we have tried our level best to include all the relevant information and
explanations to make the report informative and comprehensive.
It was a very enriching experience for us to prepare this report. We will be available for any
clarification, if required. Thank you for giving us this wonderful opportunity to work on this
project.
Thank you.
Yours Sincerely,
Md. An Nafiu Amit
Nahrin Alam Khan
Md. Minhazur Rahman
Tamzida Sharmin
Syed Rakinur Islam

ACKNOWLEDGEMENT
At first we would like to thank almighty ALLAH for helping us and giving us the strength to
complete this project within time. Of course we are extremely grateful to our course instructor,
Sherina Idrish; our mentor and our INSPIRATION who was always very supportive and
helpful throughout the project. She has always tried to widen our imagination and take it to
another level where there is no boundary of creativity . Thank you Ma’am for mentoring us in
such a nice way so that we can see everything in a new perspective. It was a new experience
for all of us. We have made a lot of mistakes during the whole process, but mistake is the key
to success we assume. It was a wonderful journey for all of us to do this course and gather so
many practical experiences and we are sincerely THANKFUL to our respected faculty Sherina
Idrish Ma’am for helping us and encouraging us to challenge our limits. Our all group
member’s efforts also has made the report so informative and resourceful. We are very
delighted to present this project.

TABLE OF CONTENT
No Content Page Number
1. Executive Summary 1
2. Consumer Target Market Profile 2
3. Brand Elements 3-5
4. Positioning Strategy 6-7
5. Brand Resonance Model 8-12
6. Part 2: Design A Marketing Mix 13-38
7. a. Expro 1: Product 13-16
8. b. Expro 2: Pricing 17-20
9. c. Expro 3: Promotion 21-32
10. d. Expro 4: Placement 33-37
11. e. Expro 5: Physical Evidence and People 38
12. Part 3: Leveraging Brand Association 39-43
13. Leveraging 39-41
14. Brand Architecture(hierarchy) 42-43
15. Conclusion 44