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BUS 599 Week 3 Assignment.docx - 1 Company Description and...

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1Company Description and SWOT AnalysisNatasha EnosStrayer UniversityBUS 599: Strategic ManagementProfessor Dr. Andrea BantoOctober 24, 2022
2Company Description and SWOT AnalysisCompany Name and ProductWe will sell a wide range of deserts daily and for special occasions. We will be sellingdifferent types of homemade cakes, pies, cupcakes, fried desserts, cobblers, and candyapples.Customers will be able to place orders for some of their favorite homemadedesserts and candy apples.Want to provide customers with desserts that remind them ofgrowing up and smelling those great smells from grandma or grandpa in the kitchenbaking. I want to share my baking with the world that my family and kids love and tellme that I should share with the world.Hand & Heart Bakery LLC will be in Tupelo, MS. The reason that I chose this company’sname is that my grandmother use always tells me that when you bake, make sure that youdo it with love and allow your hands to express the love you have for baking. I chose thisname because it reminded me that you use your hands a lot with baking, and you musthave a passion for it. Family is something that is very important to me and I lovespending time with and being around. So with what I was taught and the love I have forbaking it was obvious after talking with family that this is what I needed to be doing withmy life.Hand & Heart Bakery LLC was named in honor of the memories that I have growing upwith my grandparents. It makes me remember the laughs and good times that we shared.How that even when cooking you can still have memories of the loved ones that you lostand the good times that you had. My grandparents used to tell me that when you arebaking from scratch, you have to get your hands dirty and with love. That your passioncomes out in everything that you do. They used to say the secret ingredient in everything
3they baked is love. That the reason that they baked for the family every Sunday andduring the holidays was to show their love for us and the thanks that they had for us beinga part of their lives. We will be located in Tupelo, MS, and our target audiences will befamily-oriented people that want to share a piece of home without having to do all thatextra work themselves so that they can enjoy family time instead of being in the kitchenbaking.Mission Statement“Our mission is to provide customers with great-tasting homemade desserts madefrom scratch with the best quality and values that remind them of home. We do thiswith a commitment to excellent customer service through friendliness, a smile, asense of understanding of the customer's needs, and love for what we do.”My mission statement is about customer satisfaction and having them feel at home andlike family. I want them to have the feel of home and some of those memories of home.

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