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Lecture 1 Introduction - BCBUS"Business and Enterprise Dr...

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BCBUS “Business and Enterprise” BCBUS “Business and Enterprise” Dr. Svitlana Voronkova School of Business, Trinity College
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BCBUS 2 Today’s Agenda Course context and outline Evaluation Reading materials Course-related materials: Intranet Organisational details Your expectations about the course
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BCBUS 3 Course Description Organisations: collections of people who work together and coordinate their actions to achieve a wide variety of goals Business: A profit-motivated organisation that combines resources for the production and supply of goods and services Management: The planning, organising, leading and controlling of human and other resources to achieve organisational goals efficiently and effectively
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BCBUS 4 Learning Objectives Gain an overview of the field of business and management studies Learn about the structure, legal framework, competitive environment of modern business and fundamental functions and areas of management Gain a sound understanding of the key methodologies for business analysis Improve your skills: Analytical Team work, communication Presentation skills
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