attitude mind map - AN ENDURING FEELING OR EVALUATION...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
ATTITUDES DEFINITION AN ENDURING FEELING OR EVALUATION TOWARDS SOME PERSON, OBJECT OR EVENT (ATTITUDE OBJECT) FUNCTIONS We U.S.E.E. attitudes to ; U : Help us understand , organise & structure the information we receive about the world. We do not receive info in a passive way but organise & evaluate it. Therefore attitudes are schemas which contain info about people objects or events. They are a form of social categorization which is a vital element of social cognition. S : Social adjustment , adaptive feature, we can avoid neg outcomes achieve goals/ gain reward, form friendships / relationships. E : Ego defensive mechanism, attitudes believed to function like defence mechanisms & help protect our self-esteem. E : Express values , preferences, central values. ASSUMPTIONS FORMED THROUGH Affective : Classical Conditioning (association) linking attitude object to feelings. Behavioural : Observing others / imitation modelling – Social learning theory Bandura ‘77 & Operant conditioning – rewarded etc, therefore shaping action Cognitive : Gathering information – forms thought component.
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.
Ask a homework question - tutors are online