Sociology Review Chapters 7 and 8

Sociology Review Chapters 7 and 8 - 1.Media's conferral of...

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1. Media’s conferral of status - they single out one from thousands of other similarly placed issues or people to become significant. They put Princess Diana on the cover of People a lot, this doesn’t mean that she wouldn’t have been famous without that, but it sure helped. Richard Nixon – Time, Janet Jackson – Ebony, Paul McCartney – Rolling Stone 2. Media’s enforcer of norms - Shows what will happen to people who violate societal expectations. This can also be bad though. i.e. increase of substance use among teens was linked to high levels of tobacco, alcohol, and drug use in the media. 3. Media & promotion of consumption - commercials. Supports the economy, provides information about products, and underwrites the cost of media. There are dysfunctions though, people think they NEED something to be happy, but they don’t. Media depends heavily on advertising revenue, advertisers can influence media content. 4. Functionalist view of media - the media entertains, socializes, enforces social norms, confers status, promotes consumption, and keeps us informed (the Surveillance function). They can be dysfunctional to the extent that they desensitize us to serious evens and issues (the narcotizing dysfunction) 5. Conflict view of media - see the media as reflecting and even deepening the divisions in society through gatekeeping – controlling the material that reaches the public – and the spread of the dominant ideology, which defines reality, overwhelming local cultures. 6. Interactionist view of media - examines the media on the micro level to see how they shape day-to-day social behavior. They have studied shared TV viewing and staged public appearances intended to convey self-serving definitions of reality. 7. Feminist view of media - point out that media images of the sexes communicate unrealistic, stereotypical, limiting and sometimes violent perceptions of women. 8. Relative size impact of the media & its forms - media requires an audience, whether it is small and well defined or large and amorphous. With increasing numbers of media outlets has come more and more targeting of segmented (or specialized) audiences. Social researchers have studied the role of opinion leaders in influencing audiences. 9. Media & dominant ideology - a set of cultural beliefs and practices that helps to maintain powerful social, economic, and political interests. (conflict theory) The media transmits messages that virtually define what we regard as the real world, even though those images frequently vary from what the larger society experiences.
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- Decision makers and dominantly White, male, and wealthy. So then when they try to portray Black people or women, they do so incorrectly, and enforce stereotypes. Predominantly all primetime television shows feature white people, and few minorities.
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Sociology Review Chapters 7 and 8 - 1.Media's conferral of...

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