SMHE Final - BA ternational In Hospi tality and Tourism...

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1 BA In- ternational Hospi- tality and Tourism Management Sustainable Man- agement of Hospi- tality Enterprises Topic: Pan Pacific Hotel and Resort Lecturer: Mr. David Lim Matriculation No: 13011883 Words Count: 2730 Submission Date: 10 Oct. 2014 Executive Summery The case presents a situation that Pan Pacific hotel is confronted with a series of problems in the hotel management. As a famous hotel, the whole operation needs to be re-evaluate and it is possi- ble to expand the company’s market by developing more activities related to hospitality and
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2 tourism industry. Main issues including human resource, strategic management, as well as marketing will be dis- cussed in details in this report. We provide solution especially in marketing to make the hotel get more customer resources and expand its market more internationally. Hospitality and tourism re- lated products such as workshops, wine tours, tour guide training. Finally, in order to make the business sustainable, triple bottom line will help hotel identify how to connect environment, social and economic effectively. And the organization used sustainability as a unique selling point. It could attract customers who support green marketing. In addition, enrich the knowledge of wine will benefit the people there as well as customers. Content Executive Summery ---------------------------------------------------------------------------- 2 1.0 Introduction --------------------------------------------------------------------------------- 4 1.1 Purpose of the Report ---------------------------------------------------------------------- 4 2.0 Key issues and challenge ------------------------------------------------------------------ 4 2.1 Marketing --------------------------------------------------------------------------------- 4-5 2.2 Human Resource Management -------------------------------------------------------- 5-6 2.3 Hotel Strategic Management ------------------------------------------------------------- 6 3.0 Practices ------------------------------------------------------------------------------------- 6 3.1 Caring for the environmental ------------------------------------------------------------- 6 3.1.1 Setting new benchmarks in sustainable developments ------------------------------ 7
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3 3.1.2 Advocating eco-friendly practices ----------------------------------------------------- 7 3.1.3 Taking a stand against global warming ----------------------------------------------- 7 3.2 Sustainability & Corporate Social Responsibility ------------------------------------- 7 3.2.1 Equal opportunity employment ------------------------------------------------------ 7-8 3.2.2 Leadership and employment development ------------------------------------------- 8 3.2.3 Caring for communities ----------------------------------------------------------------- 8 4.0 Practices Impacts on Organization and Consumer ------------------------------------- 9 4.0.1 Cost Saving ------------------------------------------------------------------------------- 9 4.0.2 Employee retention ---------------------------------------------------------------------- 9 4.0.3 Customer loyalty ------------------------------------------------------------------------- 9 4.0.4 Customers Experience------------------------------------------------------------------ 10 5.0Challenge Implementation of Sustainable Development in the organization --10-11 5.1 Technical Fittings and Sustainable Practices in Hotels ------------------------------ 11 5.2 Sustainability Training ------------------------------------------------------------------- 12 5.3 Promoting Sustainability: Green Marketing -------------------------------------- 12-13 5.4 Wine Tour ---------------------------------------------------------------------------------- 13 6.0 Conclusion ----------------------------------------------------------------------------- 13-14 Reference ----------------------------------------------------------------------------------- 15-18 1.0 Introduction Pan Pacific Hotels Group, formerly realize as Hotel Plaza Limited (HPL). It headquartered located in Singapore, Pan Pacific Hotels Group have more than 30 hotels, resorts and serviced suites and this group also is developing in Asia and North America. The Group has owned two brands: Parkroyal and Pan Pacific. Pan Pacific Hotels and Resorts is promised to creating memorable hotel experiences for customers from all of the world. As our resorts, hotels and serviced suites serving a number of international consumers, our guests can experience a variety of feeling which include hotel’s cultures, value systems, opinions, experiences and skills, Our values is collaborating, communicating openly, recognising and valuing diversity,and it help show our behaviour to guests at all times (pphg 2014).
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4 1.1 Purpose of the Report
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