Ch. 9 - Marketing ethics: Read pg. 323-331, 332-337,...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing ethics: Read pg. 323-331, 332-337, 366-373, 373-379, 380-383 (28 pgs) Ch. 9 Notes The free market model assumes that we are rational, self-interested consumers who freely pursue our desires, needs, and wants in the space of the market o If in some way our autonomy is compromised—through fraud or coercion (Friedman); or loss of the commons or rights violations (the social justice model)—then the free market model breaks down o This is going to lead to regulation, either through private or public means o The Friedman, CSR model obviously argues for as much private regulation as possible; the social justice, stakeholder crowd argue that relying on private regulation is the problem—we need public, governmental regulation from third parties The debate over product liability allowed us to see how these two positions played out o Should we rely on market forces and individual corporate ethical codes to police dangerous products? o Or should we hold corporations responsible via strict liability law and government regulation for the negative consequences of their products o Kind of industries and corporations that are the source of debate, and you’ll have your chance to make your case on the issue on the exam Tonight, we need to examine another aspect of market relations that might or might not need regulating: advertising o There are four separate prongs or aspects of this debate There is the position that deceptive advertising is wrong (McCall makes this argument) There is the position that advertising to vulnerable groups is wrong (Paine makes this argument) There is the position that advertising per se is inherently objectionable (Galbraith makes this argument) There is the position that advertising is a larger part of a
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/03/2008 for the course PHIL 320 taught by Professor Calarco during the Spring '08 term at CSU Fullerton.

Page1 / 3

Ch. 9 - Marketing ethics: Read pg. 323-331, 332-337,...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online