a2 - ASSIGNMENT 2 a Create a database with one table for...

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ASSIGNMENT 2 a. Create a database with one table for your business. Make sure it has no unnecessary redundancy. Keep your database small for demonstration purposes with just a few columns and a few rows of data. Store your database in your web folder. Also write a sample query relevant to your business, and save it in your database. b. Create two data pages: one containing your whole database table, and another containing the response to your query. Save them in your folder. Create your main page a2, and enter links to your data pages from your main page. Describe your database and your query on your a2 page as follows: Describe your database by listing the attributes of your table and their English meaning. Describe your query by writing the SQL query and its English meaning. c. Give an example of a possible database table in your business that includes an unnecessary redundancy. Make sure it is not a trivial redundancy that duplicates a complete row (entity) or a complete column (attribute). Describe your table by listing the attributes, and listing some of its contents. Identify the redundancy by using specific values listed in your table. Explain how you would eliminate that redundancy. You don’t have to actually create this table in MS ACCESS. d. Explain how you could use databases to track a resource in your business. Describe its significance to your business. Describe the tools, technologies, and organizational arrangements that would be necessary to feed the data about that resource into your database. Can you benefit from concurrency either at entering or retrieving that data? Explain. e. Add a second table to your database. Make sure it is also non-redundant. Write a two-table query. Save it in your database. Describe the new table on your web page by listing its attributes. Describe the new query on your web page in English and in SQL. f. What is relationship marketing? Why is it more desirable than mass marketing? How can you use it in your business to improve customer service? BONUS QUESTIONS: g. Write a negative query. Save it in your database. Describe the query on your web page in English and in SQL. Be careful with negative queries. If it can also be written without the NOT feature, then it is not a negative query! h. Describe a process in your business that can benefit from non-statistical decision making and exact matching systems. How can you utilize databases to facilitate decision making in that process? What problems do you expect? i. How would you track your customers inside your web site or your physical store? Would it be useful to know their path through your web site or store? How can you use it to improve your customer service? j. Read the article titled “Web Enabled Transformation of the Brokerage Industry” in your course packet, and explain how the web and the database technology are impacting the brokerage industry, and the stock markets. Explain the cannibalization problem they face, and how they can resolve it.
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