IJMMR-V7N2-2014 - journal - IJMMR International Journal of...

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CONTENTS Technological Exploration and Market Exploitation in Interfirm Alliances 1 Varghese P. George Service Chain Coordination Using Salvage Manipulation 15 Andrew Manikas & Michael Godfrey All You Can Eat: Behavioral Evidence from Taiwan 29 Ya-Hui Wang Patient Loyalty to Healthcare Organizations: Relationship Marketing and Satisfaction 39 Herni Justiana Astuti & Keisuke Nagase Evidence That Travel Product Knowledge Includes Familiarity with Travel Products and Destinations 57 Michael Conyette Consumers’ Awareness on their Eight Basic Rights: A Comparative Study of Filipinos in the Philippines and Guam 65 Venus C. Ibarra & Charito D. Revilla Critical Success Factors for Knowledge Management Implementation in Life Insurance Enterprises 79 Li-Su Huang & Cheng-Po Lai VOLUME 7 2014 NUMBER 2 International Journal of Management and Marketing Research IJMMR
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International Journal of Management and Marketing Research Jeff Anstine North Central College John Brinkman Liverpool Hope University Grady Bruce California State University-Fullerton Raymond Cairo University of Surrey Mark C. Johlke Bradley University Peter Geczy National Institute of Advanced Industrial Science and Technology (AIST) Qiang Gong Southwestern Universty of Finance and Economics Elvis Mujacevic University of Rijeka Linda Naimi Purdue University Paul Pallab University of Denver Marius Potgieter Tshwane University of Technology Charles Rambo University of Nairobi Abhijit Roy University of Scranton Bill Shaw University of Texas-Austin Editorial Advisory Board Editor in Chief Terrance Jalbert Managing Editor Mercedes Jalbert The International Journal of Management and Marketing Research, ISSN: 1933-3153 (print) and ISSN : 2157-0205 (online), publishes high-quality articles in all areas of management and marketing. Theoretical, empirical and applied manuscripts are welcome for publication consideration. The Journal is published twice per year by the Institute for Business and Finance Research, LLC. All papers submitted to the Journal are blind reviewed. The Journal is distributed in print and through EBSCOHost, ProQuest ABI/Inform and SSRN. The Journal is listed in Cabell’s directories and Ulrich’s Periodicals Directory. The views presented in the Journal represent opinions of the respective authors. The views presented do not necessarily reflect the opinion of the editors, editorial board or staff of the Institute for Business and Finance Research, LLC. The Institute actively reviews articles submitted for possible publication. However, the Institute does not warrant the correctness of the information provided in the articles or the suitability of information in the articles for any purpose. This Journal is the result of the collective work of many individuals. The Editors thank the members of the Editorial Board, ad-hoc reviewers and individuals that have submitted their research to the Journal for publication consideration.
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