finance and investment

finance and investment - Feasibility Study of Siting of the...

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Feasibility Study of Siting of the Harbour Quay in Singapore 1 FEASIBILITY STUDY OF SITING OF THE HARBOUR QUAY IN SINGAPORE
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Feasibility Study of Siting of the Harbour Quay in Singapore 2 TABLE OF CONTENTS 1. Introduction ......................................................................................................................................................................... 3 2. Outline of Singapore City ............................................................................................................................................... 3 2.1 Population and size ....................................................................................................................................................... 3 2.2 Transport infrastructure ............................................................................................................................................... 3 2.3 Business activity ............................................................................................................................................................ 4 3. Hotel Demand Characteristics ..................................................................................................................................... 5 3.1 Market demand .............................................................................................................................................................. 5 3.2 Market segments ........................................................................................................................................................... 6 3.3 Seasonality ...................................................................................................................................................................... 6 4. Hotel Supply Characteristics ........................................................................................................................................ 7 5. Potential site with appraisal .................................................................................................................................... 8 5.1 Location ........................................................................................................................................................................... 8 5.2 Transportation ................................................................................................................................................................ 9 5.3 Accessibility ................................................................................................................................................................. 10 6. Evaluation .......................................................................................................................................................................... 11 6.1 Suitability of city for Harbour Quay ..................................................................................................................... 11 6.2 Potential adaptations of Harbour Quay concept ................................................................................................ 12 7. Conclusion ......................................................................................................................................................................... 13 8. References .......................................................................................................................................................................... 14
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Feasibility Study of Siting of the Harbour Quay in Singapore 3 1. INTRODUCTION Harbor Quay (HQ) plc is a company that develops groundbreaking 5-star hotels- that are modeled on super yacht projects and have the sites for these yacht hotels located in big cities all around the world that possess good waterways. The Harbour Quay yacht idea is focused on bringing about exciting experience for the guests loaded with luxurious amenities that are ‘high tech’ as well as focused on the business clients’ needs. This report is therefore based on a feasibility study that aims at providing an in-depth analysis on the micro market, macro market, hotel demand and supply characteristics and a site appraisal of a harbor quay hotel location in Singapore. 2. OUTLINE OF SINGAPORE CITY 2.1 Population and size Singapore is physically small but it demonstrates a city with the most modern infrastructural setting in the whole of Southeast Asia. The city’s climate is tropical in nature since it is situated at the gradient of the Malay Peninsula thereby attracting both tourists and business people alike (Warren, 2012). Singapore is both a country and a capital and the island sits on an area of approximately 710 square kilometers having a population of over 5 million inhabitants (Frost and Balasingamchow, 2013). The city has been able to exhibit how it evolved from an under developed city to a vibrant metropolis and thus became the popular tourist destination it is today. 2.2 Transport infrastructure The transport infrastructure in Singapore is generally weak in the sense that there is a lot of focus that has been put on public transport networks which are not likely to be used by HQ guests. Indeed in Singapore a car is not necessary to have as the buses and trains are readily available while the rail and road network system is well outlined (Han, 2010). However, for the HQ guests these are not the preferred modes of transport. Not enough detail with regards to the number of
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Feasibility Study of Siting of the Harbour Quay in Singapore 4 flights, passenger arrivals main carriers and the route network is available on the airport(s) in the city and this is the preferred mode of transport for the HQ guests.
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