Ch 10 Media Planning and Strategy (1)

Ch 10 Media Planning and Strategy (1) - Media Planning...

Info icon This preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Media Planning & Strategy Ch. 10 Dr. Monique Bell / MKTG 132
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Agenda Individual Assignments Team Projects Blackboard resources Ch. 10 Media Planning
Image of page 2
Extra Credit Opportunities Pitch It! Workshop (10 points) Tuesday, October 27, 2015, 930 – 11:30 Registration required at Design Thinking Survey (2 points) In-class or online soon
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Library Resources What did you learn? Market research, consumer research, etc.? What recommendations do you have?
Image of page 4
What’s ahead Oct 26 Media Planning (Ch 10) Oct 28 Broadcast & Print Media (Ch. 11-12) Nov. 2 Public Relations, Publicity & Corporate Advertising (Ch. 17) Nov. 4 Digital Marketing & Social Media (Ch. 15) Nov. 9 Quiz on Chapters 10, 11, 12, 15, 17 Nov. 16 Support Media/Measuring IMC Programs (Ch. 13, 14, 18) Nov. 18-30 Attendance required for Team Project Labs Dec. 2 Team Presentations Dec. 7 Team Projects Due Dec. 16 Final Exam on Chapters 1-18
Image of page 5

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Guest Speakers Monday, November 2 Genelle Franklin , Marketing Director, Olam Spices Wednesday, November 4 Jenny Toste , Social Media Specialist, Fresno State
Image of page 6
Individual Assignments (200 points) IA5 Your Story – Extra Credit (10 points) – same due date IA6 I (Heart) Marketing (60 points) – same due date IA1 ePortfolio = 12 minimum with summaries
Image of page 7

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Team Projects: MC Strategy & Creative Brief See guidelines posted in Team Projects folder TP4 & TP5 both now due on Friday, November 6.
Image of page 8
Marketing Communications Strategy MARKETING COMMUNICATIONS OBJECTIVES How do your communications objectives relate to the marketing objectives? Describe the key communications objectives in terms of brand awareness, interest, favorable attitudes, trial, etc. These objectives may change and occur in phases throughout the year. Consider the response hierarchies in developing the communications objectives. Very generally, discuss how your $5 million budget will be allocated to marketing communications channels (e.g., 30% traditional, 50% social/digital, 10% sales promotions, etc.). MARKETING COMMUNICATIONS STRATEGY Consider the elements of the IMC (or, Promotional) Mix, including advertising, sales promotion, public relations/publicity, social/digital, direct marketing and personal selling. Which elements will be used? What objectives do you have for each of the elements that will be used? What are the core tangible elements of your marketing strategy? For example, is there an app? A solutions kit? An interactive email?
Image of page 9

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern