MRKT 5000 Midterm Exam - 1 what are the four variables of the marketing mix Who controls the marketing mix variables The four variables of the marketing

MRKT 5000 Midterm Exam - 1 what are the four variables of...

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1. what are the four variables of the marketing mix? Who controls the marketing mix variables? 2. what are the key components of a marketing plan? List and describe each component.
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