fulll ws project

fulll ws project - Aamani Chava, Amanda McGuire, Carly...

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Aamani Chava, Amanda McGuire, Carly Goldstein, Jessica Rubin 2/10/08 Women’s Studies 101 Professor Pushkala Prasad ` The Portrayal of Women in Advertisements Contemporary society has been praised and revered for its emphasis on equality between males and females. However, when looking at advertisements from various popular magazines, the reader receives quite a different message. Images of extreme thinness, bondage, and the constant portrayal of women as sex objects have flooded the media. Major designers such as Dior, Dolce and Gabanna, Gucci, and Bebe have manipulated common stereotypes concerning women and used them to sell their products. Although women hold positions of power, they are continuously judged for not conforming to the popular idea of feminine conduct. Therefore, when a reader sees a picture of a model holding a whip, or trapped in a locked, metal corset, it does not seem surprising. After all, from childhood, girls are taught what is appropriate female behavior and how to attract members of the opposite sex. Women are portrayed as mere objects in most magazine advertisements these days. In the Christian Dior ad, the model presents us with a ridiculous idea of thinness. In every single ad, she shows us that being gaunt and emaciated is the look of high fashion. When we look at ads such as this, we notice the models before we notice the clothes or accessories they are wearing. If the image presented is one of a skeletal-like figure, we are most likely to assume that being this thin is ideal. In the Dolce and Gabbana advertisement, there is a power struggle between men and women. The men are vulnerable and nude, but the women are restricted due to their corsets. This picture portrays a type of S&M bondage where the models are shown as
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Aamani Chava, Amanda McGuire, Carly Goldstein, Jessica Rubin 2/10/08 Women’s Studies 101 Professor Pushkala Prasad ` sex slaves in their poses and outfits, or lack thereof. Similarly, the Gucci and Bebe ads are portraying women as sex objects. In the Gucci advertisement, Drew Barrymore looks very sexual and submissive. The jewelry around her wrists seems to represent handcuffs
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This note was uploaded on 05/04/2008 for the course WOMST 101 taught by Professor Prasad during the Spring '08 term at Skidmore.

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fulll ws project - Aamani Chava, Amanda McGuire, Carly...

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