Mass Media Basics Media Literacy Study Guide(1)

Mass Media Basics Media Literacy Study Guide(1) - MCO 120...

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MCO 120: Media and Society Walter Cronkite School of Journalism and Mass Communication | Arizona State University Instructor: Kelly Roach, Faculty Associate Mass Media Basics & Media Literacy Study Guide 1. Who is Johannes Gutenberg and what did he invent? the first moveable type printing press with metal type from lead molds 2. What factors contributed to the development and success of the Penny Press? Industrial Revolution, Steam allowed printing machines to work even faster, increases in leisure time, disposable income and literacy 3. What was the first form of electronic mass communication? Telegraph line from Baltimore to DC 4. The internet is a channel for what levels of communication? Interactive communication 5. What are the components of the Transmission model of communication? the sender, the message itself, channel, receiver 6. What is the Transmission model of communication? Model used to understand how mass communication works 7. What is the definition of mass communication? the sharing of meaning between an entity and a large audience 8. What is noise? What are types of noise? semantic noise from the message: referring back to our acidulated example—where you simply don’t
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