teva_pharmaceutical_case - Teva Pharmaceuticals Theoretical Framework Porters 5 forces is a guiding philosophy Power of buyers Teva should continue

teva_pharmaceutical_case - Teva Pharmaceuticals Theoretical...

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Teva Pharmaceuticals
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Theoretical Framework Porters 5 forces is a guiding philosophy Power of buyers Power of sellers Threat of new entrants Substitution threat Competitive rivalry Teva should continue gradual slow growth and eventually turning specialized generics and an innovative company. Recognize that new entrants will
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Background Traced back to 1901 as Salomon, Levine and Elstein (SLE) Manufacturer of brand and generic pharmaceuticals The world’s largest provider Their goal in the beginning was to supply drugs at a lower cost to serve the poor market In 1976 the company officially changed its name to Teva Pharmaceutical Industries Expanded Abroad
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Essence of the Case - Teva - pharmaceutical company - Experienced rapid growth - slowed recently - Emerging low-cost competition - Companies in India cutting costs and undercutting the market - Teva needs to decide how to maintain growth Options: - Keep focus on US market - Focus on global market -
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Key Issues - The key issues in this case includes;
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