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Theoretical FrameworkPorters 5 forces is a guiding philosophyPower of buyersPower of sellersThreat of new entrantsSubstitution threatCompetitive rivalryTeva should continue gradual slow growth and eventually turning specialized generics and an innovative company.Recognize that new entrants will
Background Traced back to 1901 as Salomon, Levine and Elstein (SLE) Manufacturer of brand and generic pharmaceuticalsThe world’s largest providerTheir goal in the beginning was to supply drugs at a lower cost to serve the poor marketIn 1976 the company officially changed its name to Teva Pharmaceutical IndustriesExpanded Abroad
Essence of the Case-Teva - pharmaceutical company-Experienced rapid growth - slowed recently-Emerging low-cost competition-Companies in India cutting costs and undercutting the market-Teva needs to decide how to maintain growthOptions:-Keep focus on US market-Focus on global market-