Lecture 9 Competitive environment of Business 1

Lecture 9 Competitive environment of Business 1 - The...

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The Competitive Environment of The Competitive Environment of Business Business 1 1 Dr. Svitlana Voronkova Dr. Svitlana Voronkova
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BCBUS 2 Context Main forces influencing organisations General (macro) environment (domestic, international) Organisation’s stakeholders Competitive environment Analytical tools for analysis of the organisation’s environment PESTEL analysis Porter’s five forces framework
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3 Internal Internal environment environment Competitive Competitive environment environment General General environment Suppliers Competitors Substitutes Substitutes Buyers Buyers Potential Potential entrants entrants Structure Structure Objectives Power Power Culture Political Political Economic Economic Technological Technological Legal Environmental Socio- Socio- Cultural Cultural Stakeholders Stakeholders Stakeholders
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BCBUS 4 Analysis of Competitive Environment: Michael Porter’s Five Forces Framework M. Porter (1980), “Competitive Strategy: Techniques for Analyzing Industries and Competitors ”: “The essence of strategy formulation is coping with competition” Analysis of external and task environment Analysis of internal environment: Strengths and weaknesses Strategy Formulation
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BCBUS 5 Analysis of Competitive Environment: Michael Porter’s Five Forces Framework
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Lecture 9 Competitive environment of Business 1 - The...

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