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516THE IMPORTANCE OF COMMUNICATION SKILLS FOR BUSINESSPROFESSIONALSAlina-Maria NISTORESCU1ABSTRACTThe paper presents the importance of acquiring, developing, improving communicationskills for any business professional in order to gain professional advancement and recognition.The process of communication with its six elements is analyzed from the point of view of thebusiness environment. The focus shifts on the particularities of business communication and onthe skills required for several positions in the economic field: accountants and financialanalysts, marketers, advertisers, salesmen, HR specialists, PR specialists, customer relationsofficers and managers. The article also gives a brief anticipation of the possible consequencesin case professionals have little or no communication skills.KEY WORDS:communication process, communication skills, business environment,economic professionsJEL:J241. INTRODUCTIONCommunication is the process of passing information from one person(s) toanother person or group using one communication channel within spatial-temporalcoordinates. The majority view communication as a process, an ongoing event throughwhich people attempt to transmit thoughts, ideas, wishes, emotions or just try tomaintain a cordial social relationship. This is a valid definition in a generalcommunicational context, but in a business environment, communication contains anumber of specific features that must be learned and mastered by people who work inthis setting.People begin acquiring communication skills very early in their lives and theyreach maturity possessing a sufficient set of skills that facilitate social and professionalinteraction. However people who wish to have a successful career in the business fieldmust be aware of the fact the ability to communicate in everyday life is a mereprerequisite for learning and developing excellent communication in a professionalenvironment. To function with maximum efficiency, any business professional mustknow which these particularities are and which strategies apply in a particular businesscontext.2.THECOMMUNICATIONPROCESSANDTHEBUSINESSENVIRONMENTThe elements of the communication process and the functions of language, aspresented by Jakobson (1960), are the same regardless of the field in which specificcommunication exchanges take place.These elements have received various labels1Senior lecturer, “Drăgan” European University of Lugoj (Faculty of Economics), Romania
517according to different theoreticians of the communication process(Hérbert (2011)), buteven if the labels differ, the six elements have remained the same: context, message,sender, receiver, channel and code.The context may be formal or informal in businessinteraction, the message is the item to be transferred but it cannot be understood outsidea given context, the sender may be a business unit (e.g. issuing an organizationalannouncement) or an employee, the receiver may be an individual or a group inside or