Goodwill_Msgs_PP_SPR2008

Goodwill_Msgs_PP_SPR2008 - Good-News Messages What types of...

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Good-News Messages What types of “good-news” messages are there? Inquiry & Certain Special Requests Sympathy
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Goodwill is especially prominent in good-news messages What is “goodwill” in messages??? Read “Audience: Tone and Goodwill” in your Business Writer’s Handbook (pp. 116-117)
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Goodwill is about relationship In both good-news and bad-news correspondence, typically you want to maintain a professional, considerate, polite and well-intentioned relationship
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Goodwill is about sincerity, appreciation and audience Open and close most professional correspondence with goodwill Sample letter lines with goodwill opening : Thank you for your recent backpack order. closing : We look forward to future business with you.
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Write a goodwill message promptly Concentrate on the “Five S’s”: Selfless Specific Sincere Spontaneous Short General Tips for Goodwill in Messages
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Five S’s of Goodwill in Messages Selfless (Remember the “You Approach”) Focus on receiver – not sender Specific Personalize the message – don’t be vague or too general… Ex. “Great job at the meeting” vs. “Excellent, clear presentation on the
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Goodwill_Msgs_PP_SPR2008 - Good-News Messages What types of...

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