CHFD220_ASSIGNMENT_2 - Popular Cultures Perceptions of...

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Popular Cultures Perceptions of Sexuality and Aging By: Joshua Mills “YOU NEVER OUTGROW A CONDOM” is written on an advertisement that I discovered while searching online. The advertisement is for a program called “Up In Years”, who’s main focus is the re-education or reminding of persons over 55 years of age the importance of safe sexual practices, such as wearing a condom. In conjunction with the large, bold statement, there is what appears to be an elderly man, who is holding up his cane and on the end of his cane is an open and unrolled condom. In my opinion, the overall message being portrayed by this advertisement is that regardless of age, 20 years or 55 years old, safe sexual practices are a must. In our culture and society today, sexuality is more openly expressed, talked about and generally accepted than in years past. This advertisement is utilizing societies openness regarding sexuality as a platform to announce their message that, “For people 55 and over, happy days are here again. They’re partying a lot more than they used to. Just keep in mind that good sex is safe sex. And nothing protects like a condom. So if you get it up, get it on.” The “Up In Years” advertisement conveys several aspects relating to sexual development to include psychological, physiological, and social. All three of these aspects relating to sexual development are intermingled and connected within this advertisement. For this specific situation, each individual aspect is dependent upon the other two and relies on one another to achieve the ultimate goal of providing someone aged 55 years or more, a safe, healthy, and beneficial sexual relationship. According to

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