Beverage-Industry-Bangladesh-Vol-I_2 - Beverage Industry...

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Beverage Industry
Beverage Industry of Bangladesh A. Industry Classification: International Standard Industrial Classification Code Manufacture of general-purpose machinery 108 Manufacture of other general-purpose machinery ( manufacture of distilling or rectifying plant for petroleum refineries, chemical industries, beverage industries etc.) 2819 Overview The food and beverage industry to major extent is a non cyclical industry which falls under non cyclical consumer goods sector. Non cyclical industries in general are less prone to adverse effects of economic downturn and recession than cyclical industries. Therefore non cyclical industry, like the food & beverage industry tends to outperform cyclical industries during slow economic growth and better suited against negative economic conditions. Non cyclical industries can also perform well during economic expansion and growth as manufacturing output increases, purchasing power increases and thus employment rate rises. The origin of soft drinks, also known as non-alcoholic beverages, is linked with Sherbet developed by the Arabs. However, there are different types of sherbets available now a day such as juice, mineral water and carbonated soft drinks in Bangladesh. In a broader sense soft drinks include colas, sparkling water, iced tea, lemonade, squash and fruit punch. Carbonated soft drinks are also known as soda, pop or soda pop, fizzy drinks or sometimes just coke in some places of this world. Carbonated beverage entered into Bangladesh market in the later part of 1980s. In the West, non-carbonated soft drinks date back to the 17th century and that of carbonated drinks to the 18th century, while marketing in bottles started in the 19th century. From the early 20th century, sale of carbonated drinks increased dramatically and by the middle of the same century brands like Coca Cola became the icon of the industry in throughout world. Today, soft drinks both carbonated and non-carbonated have spread over in a variety of forms and brands all over the world. However, in terms of carbonated drinks, Coca Cola and Pepsi are the leading brands in most parts of the world including Bangladesh. Coca Cola was the first carbonated soft drink introduced in the then undivided Pakistan in 1962. After 1971, the Coca Cola production unit in Bangladesh was given to the Freedom Fighter Welfare Trust.
0 50 100 150 200 250 300 2012-13 2013-14 2014-15 Dec 15(P) QIIP Source: BBS Figure 1: Quantum Index of Beverage Industry Beverage Manufacturers in Bangladesh At present there are 19 beverage companies operating business in Bangladesh. They are Transom Beverage Limited, Sun Crest Beverage Industries Limited, Abdul Monem Limited, K. Rahman and company, Eastern Beverage Limited, Sanowara Drinks and Beverage, Md. Limited, Asia Business Limited, Desh Beverage Limited, Sanowara Drinks and Beverage Limited, National Beverage Industries Limited, Bridge Corporation Limited, Tezarat Enterprise, Southern Beverage Limited, K. Rahman and Company, Bangladesh Beverage Industries Ltd, Dhaka Beverage Ltd, Sunny Foods and Beverage Co. Ltd .

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