Ikea Final 4.28 - Thanh Dinh Diona Graves Shikha Ralleigh Admir Kandzetovic Founded on bases of selling basic household goods at a good price Most

Ikea Final 4.28 - Thanh Dinh Diona Graves Shikha Ralleigh...

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Thanh Dinh Diona Graves Shikha Ralleigh Admir Kandzetovic
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Executive Summary Market Profile Consumer Profile Brand Information Business, Marketing, Advertising Objectives Advertising Plan Recommen- dations Founded on bases of selling basic household goods at a good price Most prominent furniture retailer in the world with over 300 stores Appeal to price sensitive customers Products have minimalist design that are easy to transport and assemble Stores are internationally known for strong customer shopping experience Facing issues of competitors trying to copy their style Distribution and Customer Loyalty oppurtunities
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The IKEA We Know Executive Summary Market Profile Consumer Profile Brand Information Business, Marketing, Advertising Objectives Advertising Plan Recommen- dations
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“Doing it a different way” The IKEA Concept: Innovative Design Affordable Price Sustainability Executive Summary Market Profile Consumer Profile Brand Information Business, Marketing, Advertising Objectives Advertising Plan Recommen- dations
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SWOT Analysis Strengths: Store amenities Pricing Do it yourself Global recognition Sustainability Weaknesses: Limited customization Misperception of quality of product Online support Do it yourself approach Executive Summary Market Profile Consumer Profile Brand Information Business, Marketing, Advertising Objectives Advertising Plan Recommen- dations
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SWOT Analysis Opportunities: Improving their e-commerce Emerging markets Economic Conditions Threats: Increasing material costs Consumer needs and tastes Rise of new competitors Executive Summary Market Profile Consumer Profile Brand Information Business, Marketing, Advertising Objectives Advertising Plan Recommen- dations
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Destination Store For Home Furnishing of the World IKEA is a Sweden company specializing in home furnishing , appliances, ready-to-assemble furniture, home accessories and kitchen products.
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