ADVT 5321_Group project - Target Market Segmentation Variables Behavioristic Demographic Affordability is the priority Middle class Loves contemporary

ADVT 5321_Group project - Target Market Segmentation...

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Target Market – Segmentation Variables Demographic: Middle class Young couple With or without children Geographic: Suburban or urban homes Behavioristic: Affordability is the priority Loves contemporary style and colors Loves Do-it-yourself Psychographic: Busy Lifestyle Prefers a chic home Executive Summary Market Profile Consumer Profile Brand Information Business, Marketing, Advertising Objectives Advertising Plan Recommen- dations
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Ta-Li and Yi-Hsuan Home Truths Our home is… an 861 sq ft apartment in a block of flats built in the 1990s. It’s our first home together and we love it here – we have lots of friendly neighbors. Living in the city… is really convenient for us. We can go everywhere, to work and to do the shopping. Sunday is our open house day… we have a big dinner party at home every Sunday. We love to share good food with friends. Saturdays are quieter and we like to watch a movie on the sofa.
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