Unformatted text preview: Gaining and maintaining brand recognition are always top priorities Branding philosophy- generic brands are often manufactured by the same brand Licensing – use of name 2 brands associated with the same product Good Brand Name- Easy to remember, may be related to or even suggest a benefit or what you’re selling, easy to pronounce, easy to spell, recognizable, global meaning. Packaging – May be distinctive, protects, informative,...
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- Spring '08
- Marketing, Brand, Product manager Product PositioningBranding, philosophy- generic brands