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Chap6_10-02-07

Chap6_10-02-07 - Exam 2 Chapter 6 Cognitive Dissonance...

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Exam 2 1 Chapter 6 - Cognitive Dissonance - Lecture Notes for 10-2-07 Self-Esteem Maintenance: Cognitive Dissonance Theory Leon Festinger’s Original Definition of Dissonance A drive or feeling of discomfort, caused by holding two or more inconsistent cognitions Aronson’s Revision: Threat to self-esteem Dissonance is caused by performing an action that is discrepant from one’s (typically positive) self-concept How to Reduce Dissonance? Change your behaviors Change your cognitions Add new cognitions Classic Findings: Part 1 Insufficient Justification (Festinger & Carlsmith, 1959) o Movie clip from original study Illusion of choice Threats to self-esteem Low justification = high dissonance Other findings: Zimbardo et al. (1965) o All recruits had illusion of choice o Nice guy: High external; Low internal justification o Mean guy: Low external; High internal justification Insufficient Justification in Everyday Life When in everyday life might we be put in such a situation?
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Chap6_10-02-07 - Exam 2 Chapter 6 Cognitive Dissonance...

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