Chap6_10-04-07

Chap6_10-04-07 - exam 2 Chapter 6 - Cognitive Dissonance...

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exam 2 1 Chapter 6 - Cognitive Dissonance Lecture Notes for 10/4/07 Modern Approaches to Self-Esteem Maintenance Self-Affirmation Theory (Steele, 1988) People try to view themselves as good, competent, moral When this view is threatened, people: o Deal directly with the threat o Affirm themselves in an unrelated domain o Which way of dealing with threat do people prefer? Participants o Science majors or Business majors o Rated record albums twice o Replicating Brehm’s Post-decisional Dissonance 1. The thing I chose as best at time 1 will seem even better at time 2, and the one I didn’t choose at time 1 will seem even worse at time 2. Sexually active students made a speech for high school students in favor of practicing safe sex Dissonance Condition o No Dissonance Condition o 1
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exam 2 2 Some participants given opportunity to reduce dissonance indirectly , by donating money to help the homeless Others could either donate money to help homeless or purchase condoms for their use Results of Stone et al. Study: % Buying Condoms or Donating to Homeless Conclusion of Stone et al. Study
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Chap6_10-04-07 - exam 2 Chapter 6 - Cognitive Dissonance...

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