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What environmental trends and business trends are working both for and against Warby Parker? With regard to business trends, Warby Parker is attempting to break the near-monopoly on eyewear in the current market. As it stands, the market is dominated by high-priced eyewear firms who operate a monopoly. This stands to help Warby Parker because they have developed a cheaper alternative that makes the eyewear more accessible. At the same time, this can hurt them because they are not a recognizable business brand, and do not carry the same status a company like Gucci or Chanel would in the marketplace.Also with regard to environmental trends, Warby Parker places an emphasis on social causes such as leaning towards giving to charity and volunteering in the community. This creates social capital for the firm that will allow consumers to be more attracted to the new brand – it is likely the stigma of not being a huge brand will be relieved by the additional social mission and the coolness it entails. How has Warby Parker’s social mission contributed to the firm’s success?