Introduction:Baskin Robbins an Ice-cream factorywas setup in 1945 by IRV ROBBINS and BURT BASKIN, who were brother in law. Robbin was the son of the owner of a dairy business in Tacoma, Washington. The dairy included an ice-cream store. Robbin spent his time managing thestore & bored with flavor like Vanilla & Chocolate. He tried to liven up by new flavors with fruits & candy. Now Baskin – Robbins known as America’s favorite sweet chain. It discovered an innovative way of Marketing with movie release.Download (DOC, Unknown)1.1. OBJECTIVE:The objective of this assignment is to find out mission & vision statement, Identifying the external opportunities & threats, internal strengths & weaknesses. Then go for SWOT analysis. At last strategy evaluating & choice one.By this case analysis we can understand company’s financial condition. It shows the future of company. It can also motivate managers & employees to contribute for the welfare of company together.1.2. HISTORY OF BASKIN-ROBBINS :1945Irv Robbins opens an ice cream store in Glandale, Californis called “Snowbird”, which proudly featured 21 exotic flavors.1946Irv Robbins opens an ice cream store in Glandale, Californis called “Snowbird”, which proudly featured 21 exotic flavors.1948After opening six ice cream stores, Baskin and Robbins license operations of the store-giving birth to the concept of franchising in the ice cream industry.1964“Beatle Nut” ice cream signs the praises of Beatle mania.1968
As Americans tune into Laugh-in, Baskin-Robbins holds court with Here Comes The Fudge.1973The London based J. Lyons & Co., Ltd. Purchases Baskin – Robbins.