Allstate company case - Running head: ALLSTATE Allstate...

Running head: ALLSTATE 1
Allstate
Author’s Name
Institutional Affiliation
Date

ALLSTATE 2
Question 15-18
Allstate’s good hand's slogan withstood the test of time to become the advertising longest
running slogan because of the phrases of the slogan which projected security, reassurance, and
responsibility, characteristics which the team wanted customers to associate with hence such
traits made the customer feel secure hence their brand loyalty and association to the slogan.
Question 15-19
The following is the analysis of Mayhem ads based on the process of creating an
advertising message as outlined in the text. The objective of Mayhem ads was to convince clients
that there is more to buying car insurance than just price. In the ads, Mayhem shows all of the
unlikely events that can result in major auto insurance claim. Each unconventional ads end with
the affirmation and question, if you have a cut-rate insurance, you could be paying for this