94%(17)16 out of 17 people found this document helpful
This preview shows page 1 - 2 out of 2 pages.
Strategic Management20120336김민기Discussion Question – Chapter 31. Why is it important to study the internal resources, capabilities, and activities of firms?2. a. Conduct a value chain analysis for McDonald's. What are its primary activities? Whatare its support activities? Identify the activities that add the most value for the customer. Why? Which activities help McDonald's to contain cost? Why?