Bb_Exam 2 review session_A

Bb_Exam 2 review session_A - Exam 2 Review Session...

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Unformatted text preview: Exam 2 Review Session Categories M1: CB &MKT M2: AFF & COG M3: KNOWL & INVLVMT M4: EXP, ATTN, COMP M5: ATT & INT M6: DEC-MAKING M7: OVERT BEH M8: CONDITIONING M9: ENVIR 1.) The environment of consumer behavior includes all of the following EXCEPT: c o n s u m e r t h o u g h t s . a d v e r t i s i n g . p r i c e i n f o r m a t i o n o t h e r c o n s u m e r s . 61% 39% 0% 0% 1. consumer thoughts. 2. advertising. 3. price information 4. other consumers. M9: ENVIR 2.) In problem representation, the end goal and its associated subgoals form a(n): v a l u e p y r a m i d . g o a l h i e r a r c h y . g o a l m a t r i x . c h o i c e h i e r a r c h y . 0% 11% 4% 86% 1. value pyramid. 2. goal hierarchy. 3. goal matrix. 4. choice hierarchy. M6: DEC-MAKING 3.) The stimuli placed in the environment in an attempt to influence consumers are described as a marketing______________________: s t r a t e g y . s e g m e n t a t i o n . o p e r a t i o n . s e r v i c e . 93% 0% 7% 0% 1. strategy . 2. segmentation. 3. operation. 4. service. M9: ENVIR 4.) Which of the following affective responses produces the lowest intensity of feeling? E m o t i o n s M o o d s E v a l u a t i o n s B e l i e f s 0% 0% 66% 34% 1. Emotions 2. Moods 3. Evaluations 4. Beliefs M2: AFF & COG 5.) Marketers have the least control over the: m a c r o e n v i r o n m e n t . s h o p p i n g e n v i r o n m e n t . c o n s u m p t i o n e n v i r o n m e n t . m i c r o e n v i r o n m e n t . 70% 4% 26% 0% 1. macro environment. 2. shopping environment. 3. consumption environment. 4. micro environment. M9: ENVIR 6.) Cognition includes all of the following, EXCEPT: k n o w l e d g e . b e l i e f s . m e a n i n g s . l i k e s a n d d i s l i k e s . 10% 90% 0% 0% 1. knowledge. 2. beliefs. 3. meanings. 4. likes and dislikes. M2: AFF & COG 7.) Reference groups are an important part of the: m a c r o e n v i r o n m e n t . m i c r o e n v i r o n m e n t . p r o d u c t e n v i r o n m e n t . d i s p o s i t i o n e n v i r o n m e n t . 3% 10% 10% 76% 1. macro environment. 2. micro environment. 3. product environment. 4. disposition environment. M9: ENVIR 8.) Which of the following is most critical to marketing success? C o g n i t i v e c h a n g e A f f e c t c h a n g e B e h a v i o r a l c h a n g e D e c i s i o n- m a k i n g 3% 31% 45% 21% 1. Cognitive change 2. Affect change 3. Behavioral change 4. Decision-making M1: CB & MKT 9.) Which of the following includes the elements of locating, traveling, and entering? P r o d u c t c o n t a c t . T r a n s a c t i o n . C o n s u m p t i o n a n d d i s p o s . . . S t o r e c o n t a c t . 3% 97% 0% 0% 1. Product contact. 2. Transaction....
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This note was uploaded on 05/05/2008 for the course MKT 311 taught by Professor Rodriguez during the Spring '08 term at Bryant.

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Bb_Exam 2 review session_A - Exam 2 Review Session...

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