IST301 Term Paper

IST301 Term Paper - Ryan Richards Section 2 The...

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Unformatted text preview: Ryan Richards Section 2 The organization I am choosing for analysis for the IST301 final project is Wawa Food Markets. Wawa owns and operates food markets and gas stations in Pennsylvania, Delaware, New Jersey, Maryland, and Virginia. The company began in the mid 1960s as a single food market Folsum, Pennsylvania and has since expanded to include 570 Organizational Analysis stores in 5 states. Most of these stores are located in eastern Pennsylvania, New Jersey, and Delaware (more specifically the Delaware Valley region). I chose Wawa in particular because they have a great, yet generally simplistic organizational structure and have been a successfully growing business for over 50 years. They are extremely ethical and do everything the right way while at the same time attempting to maximize their profit and expand their business opportunities. In 2006, Forbes Magazine ranked Wawa 55 th on their list of largest private businesses. With over 13,000 employees and their 2006 revenue totaling approximately 3.9 billion dollars, it is easy to see why. (www.wawa.com) The company that would become Wawa was founded as a small enterprise in 1803 in New Jersey. In 1865, it was incorporated as Millville Manufacturing Company. This company was made up of several mills in various states, with offices located across the country. In 1902, the owner of Millville, George Wood, opened a small-scale milk plant in Wawa, Pennsylvania. This plant not only processed milk, they ran a delivery service to the local homes in the area and guaranteed that all their products were doctor certified. The Wawa Dairy became well known for the quality of its products and excellent customer service. This was the extent of Wawas operations until the 1960s when George Wood, Grahame Woods grandson, realized that there was a dramatic change taking place in the marketplace. The demand for textile manufacturing and home milk delivery was going down dramatically due to the development of supermarkets and a rapid change in consumer shopping patterns. He knew that if Wawa did not adjust to these differing trends, they would soon be put out of business and replaced by new organizations that could provide more advantages for local customers. Wood realized that this new trend didnt necessarily have to be a threat to the organization and proposed that it was a golden opportunity for a new and profitable form of distribution for their products. This brilliant idea started the transition from the company existing in an environment of textile manufacturing and home milk delivery to existing in an environment of local convenient stores and fresh food markets. Thus, Wawa Food Markets as we know it began on April 16, 1964 as a single food market in Folsum, Pennsylvania. From the start, Wawa made an effort to build their customer base by putting a strong emphasis on customer service, fresh food and dairy products, and a full service in-store deli. The store was immediately successful and marked the official...
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IST301 Term Paper - Ryan Richards Section 2 The...

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