Creating competitive advantage

Creating competitive advantage - Anlisis 15 de Septiembre...

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CREATING COMPETITIVE ADVANTAGE PANKAI GHEMAWAT Análisis 15 de Septiembre Santiago Bahamón: 201325888
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Objetivo Identificar la brecha existente entre la disposición a pagar por un bien o servicio y los costos asociados a producirlo para así tratar de aumentarla.
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Posición Competitiva Ubicación que se tienen dentro de un grupo estratégico para una industria en específico, se trata de mejorar dado que en una baja de la industria, una buena posición competitiva lleva a la rentabilidad de la empresa.
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Cómo llegar a una posición competitiva?
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Análisis de costos 1. Desglosamiento de los negocios en todos sus componentes 2. Identificar los factores de costo asociados a cada uno. Aparece la importancia de las escalas y el enfoque del negocio para determinar los costos asociados.
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Análisis de diferenciación Se identifican diferentes necesidades además de precio y diferentes tipos de consumidor por medio de la segmentación.
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