COM 103 chapter 3 outline

COM 103 chapter 3 outline - COM 103 Chapter 3 Outline...

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COM 103 Chapter 3 Outline Objectives: Understand factors that influence perception Identify steps in the perpetual process Recognize common attributional biases that impede communication Begin managing perceptions in ways that foster productive and responsible communication I. Factors that Influence Perception A. Physical Factors 1. Factors include age, height, ability 2. Influence our attitudes and behaviors 3. Play a rule in how we perceive others and communicate with them 4. Physical limits exist that determine how much information we can perceive B. Personality 1. Initial perceptions due to personality will guide subsequent behaviors 2. Researchers contend that there are inborn traits that determine an individual’s degree of comfort about communication C. Culture 1. As humans we process perceptions through filters of the cultures to which we belong II. Steps in the Process of Forming Perceptions A. Selecting 1. Selection- occurs when we focus on some sensor stimuli rather than others 2. Also known as recognition of sensory information or selective perception 3. Salience- refers to personal relevance or interest a. Novelty is one of the criteria we use in selecting stimuli that we perceive b. Familiarity helps us recognize particular features of our environment and find sources of information with which we are comfortable c. Repetition is a cue for the perpetual process to begin
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This note was uploaded on 05/05/2008 for the course COM 103 taught by Professor Lawrence during the Fall '07 term at Bradley.

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COM 103 chapter 3 outline - COM 103 Chapter 3 Outline...

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