Backup of COM Chapter 15 Outline

Backup of COM Chapter 15 Outline - Caitlin Maruyama COM 103...

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Caitlin Maruyama COM 103 Chapter 15 Outline October 16, 2006 Speaking to Persuade Objectives: To identify different persuasive goals and types of speeches To build persuasive arguments To organize a persuasive speech To recognize and practice ethical persuasive I. The Informative-Persuasive Continuum A. Persuade- Influence others by reinforcing or changing their beliefs B. Speaking to inform involves an element of persuading C. Speaking to persuade involves an element of informing 1. Think of informing and persuading as parts of a continuum Informative Persuasive ------------------------------------------------------------------------------------------------------ Present data Present opinion Encourage acceptance of new beliefs or opinions Encourage action (define, explain, describe, narrate) (reinforce, convince) (solve problem, act) D. Effective persuasive speakers know their audiences 1. Social judgment theory- Evaluation of persuasive messages based on the beliefs we already hold 2. Anchors- Attitudes or beliefs that act as a personal standard for judging other messages 3. Latitude of acceptance- The range of positions a listener neither accepts or
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Backup of COM Chapter 15 Outline - Caitlin Maruyama COM 103...

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