VIJAYKUMAR USKAMURI MK---6943-021, 2016-FA HOMEWORK 2 -...

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LAKSHMI SATYA SAINATH TUTA ID - 1312150 Strategic Marketing Management (MK---6943-031) Homework - 2 September 28, 2016 Trine University
CHAPTER-8 1.Nielsen Media Research obtains ratings of local TV stations in small markets by having households fill out diary questionnaires. This give information on ( a ) who is watching TV and ( b ) what program. What are the limitations of this questionnaire method?
2.The format in which information is presented is often vital. ( a ) If you were a harried marketing manager and queried your information system, would you rather see the results in tables or charts and graphs? ( b ) What are one or two strengths and weaknesses of each format?

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