7.5 - Case Study_ Spirit Airlines - 7.5 Case Study Spirit...

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7.5 - Case Study: Spirit Airlines 1 MGMT 311 (Marketing) 7.5 - Case Study: Spirit Airlines Embry Riddle Aeronautical University
7.5 - Case Study: Spirit Airlines 2 Spirit Airlines is the lowest cost producer in primary markets with the cost advantage which is considered an important asset. It has an ultra-low-cost carrier model which focuses on providing low-cost fares to the customers. There are other areas of preference given to the customers like advance seat selection, optional and supplementary services. It focuses on attracting the customers on low base fares; it also enables and gives customers the option to pay only for the services they want. The target groups of Spirit airlines are price sensitive travelers. Thus low fares are created to entice these travelers who are their target audience; increasing the volume of passengers and paying extra for few services is part of this low-cost fare model. The company has an ultra-low-cost carrier business model which provides low base fares to customers who are price sensitive and optional services that are charged separately. It

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