Marketing Consultant McClellanBob Evans / BOBE (Key Word Knockout)2It’s important that appropriate meta-tags are selected for your organization’s Web sitebecause when a visitor types in a key word or phraseinto the navigation search box, which meta-tags descriptions the organization has chose to embedded in its website HTML files will allow theorganization website to appear in the list of items being searched for. Being in the list of itemsdoesn’t appear by chance, according to our text book “internet marketing” robots will search eachorganization website meta-tags in search of a word that closely matched the visitor request for itssearch words or phrases.The rules of thumb when selecting a meta-tag is to include key phases about you organizationthe closes resemble what it does and its affiliations. It is even better if the heading tags have the
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Bob Evans,Marketing Consultant McClellan,Key Word Knockout