Internet Marketing - Marketing Consultant McClellan 1 Bob...

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Marketing Consultant McClellan Bob Evans / BOBE 1 Victoria McClellan Internet Marketing EMKT340-E1WW Professor Joyce Brooks Due 01/10/2016
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Marketing Consultant McClellan Bob Evans / BOBE 2 Bob Evans Farms Inc. (BOBE) Overview According to the Bob Evans website located at , Bob Evans, founder of Bob Evan Farms, lived on the Bob Evans Farm in southeastern Ohio for nearly 20 years. He and his wife, Jewell, raised their six children in the large brick farmhouse known as the Homestead. Now on the National Register of Historic Places, the Homestead was once a stagecoach stop and an inn. Later, the Evans family opened The Sausage Shoppe in their front yard, which later became the first Bob Evans restaurant, which is still open today. Their spirit of hospitality is deeply embedded in their company's history. Today, the Homestead serves as a company museum and historical center. Bob Evans Farms, Inc. website shows a layout of their companies’ products and services. Bob Evans specializes in bringing farm-fresh food to their customers. They have a variety of flavored sausages, mashed potatoes, homemade fries and bacon. They specialize in frozen meals that can quickly and easily be prepared in a microwave and / or stove oven in lesser time than it takes to cook the meal from scratch. Bob Evans meals, entrees and meats are made fresh and brought to the consumer with the greatest quality, love and care. Bob Evans product extends well beyond their products being offer in your local grocers; they also have Bob Evan restaurants where kids are able to get a free meal if they join Bob Evan’s Birthday Club. Their website includes recipes that can be prepared with the fresh meat products that are made at Bob Evans Farms. From customers who enjoy eating Bob Evan products, they conveniently provide gift card services that can be refilled and purchased in denomination of more than $500.00. It is a great way to give a gift that friend and family can use. At Bob Evans, customers can keep updated via it BE-Mail communication newsletter and email list. Its BE-mail list keeps members up to date on the latest news regarding menu items and promotions, receive delicious recipes and home meal ideas, fun family events at the Bob Evans Farm in Rio Grande, Ohio and /or have an opportunity to provide feedback on test products through an online consumer survey.
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  • Fall '16
  • Brooks
  • Marketing, Bob Evans, Bob Evans Restaurants, Gallipolis, Ohio, Mimi's Cafe, Bob Evans Farms

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