2Part A: FedEx Consumer SegmentationBelow are some of the existing consumers segments in FedEx business:Demographic SegmentationThis procedure segments the target market by demographic factors. Gender, age,money, and education determine it. Demographic segmentation helps organizationsunderstand and address client needs. Demographic segmentation helps FedEx focus futureadvertising initiatives. FedEx may group clients by need. FedEx provides logistical help to allcustomers, regardless of age, gender, or other demographics. Social media usage varies bycountry and demographics (Chaffey, 2017). Thus, a corporation must identify criteria tocreate a tactical marketing strategy. The company can optimize time and resources. FedEx'saim is to increase profits to provide high-value logistics. Positioning methods determinedelivery service prices to target various client segments. Companies can constructpersonalized brand storylines that resonate with different segments.Geographic SegmentationGeographic Segmentation provides an overview of what works in a certain area(Owusu and Agyemang, 2021). Marketers can target audiences by targeting people in thesame setting who have comparable needs and interests. It can help a corporation spendmarketing dollars on prospective clients with relevant content. Without geographicsegmentation, clients see ads often. FedEx can employ customer segment-based geographiccharacteristics. FedEx targets hub-based clients regardless of age, gender, or other variables.
