marketing plane BUS 310 copy - Tesla Motors Name Mahmood Mubarak Al Araimi ID 201231905 Contents Executive Summary.3 Introduction.4 Environmental

marketing plane BUS 310 copy - Tesla Motors Name Mahmood...

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Tesla Motors Name: Mahmood Mubarak Al Araimi ID#: 201231905
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Contents Executive Summary: ......................................................................................................................... 3 Introduction: .................................................................................................................................... 4 Environmental Analysis: ................................................................................................................... 4 SWOT Analysis: ................................................................................................................................ 5 Marketing Objectives: ...................................................................................................................... 6 Marketing Strategies: ....................................................................................................................... 8 Market Fragmentation: ................................................................................................................ 8 Market Segmentation: ................................................................................................................. 9 Phases of Targeting: ..................................................................................................................... 9 Market Positioning: .................................................................................................................... 10 Modifying Positioning Strategies: .............................................................................................. 10 The Brand Personality: ............................................................................................................... 11 Personality Dimensions: ............................................................................................................. 11 Marketing Mix: ........................................................................................................................... 11 Customer Relationship Management (CRM): ............................................................................ 14 Characteristics of CRM: .............................................................................................................. 15 Marketing Implementation: ........................................................................................................... 15 Evaluation and Control: ................................................................................................................. 17 Evaluation: .................................................................................................................................. 17 Control: ....................................................................................................................................... 18 References: .................................................................................................................................... 19
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Executive Summary: Tesla Motors was founded in 2003 by a group of Engineers in Silicon Valley. Tesla Motors is an American Company dealing in Designing, Manufacturing and Selling of Electric Cars and Battery Products. Tesla Motors has capability of producing 1000 cars a week.[Roy14] Tesla Motors is unique in all because it not only sells cars but also upgrades with the technology. Tesla Motors is one amongst the Leaders of Electronic Vehicle Market. Now Tesla Motors is willing to formulate strategies to gain market share in UAE Market as well as to generate brand loyalty in UAE. Tesla Motors have produced the cars which are beautiful as well as exciting to drive and is one of the most efficiently producer of automobile in the world. Tesla plans to offer the best cars at the same taking the budget of its customer into consideration. Tesla Motors is currently designing new models to move to mass market with higher unit volumes, lower prices and ever growing pool of consumer base.
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Introduction: Marketing Strategies are Comprehensive plans made on the basis of market research to achieve maximum profit and to sustain in market as well as to increase the market share. Automobile Industry is growing very fast with the change in technology and companies are taking a move towards Developing Countries to expand their market share. Tesla Motors is adopting unique Marketing Challenges to grow its working in UAE MARKET and to expand its Business. The Marketing Strategies formed by Tesla Motors to expand in UAE Market includes analysis of Tesla includes various Marketing Objectives to gain its goal, formulates Strategies by evaluation of market and Implementation of all the Plans in its Marketing Strategies for UAE MARKET. It also includes the Analysis of Strengths and Weakness of Tesla Motors. At the same time The Opportunities and the Threats present in Market from Competitors (Riley, 2015). Environmental Analysis: Environmental Factors for a company to expand refers to various conditions around the company in the environment which will affect the working and performance of the Company. UAE is amongst the region which has the high ratio of holding cars per house. The Standard of living in UAE is also quite high. Thus it attracts a large number of consumers for Automobile Industries. The automobile segment in UAE is rapidly growing. Also UAE Market is Open and
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Highly Competitive for Automotive Parts. Large number of population uses cars and due to extreme weather conditions the requirement of spares for repairs and maintenance. Tesla can
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