Marketing Plan \u2013 Tesla Motors %28Final Copy%29 - Tesla Motors Marketing Plan Salha Al Suwaidi 201308442 Mahra Al Qubaisi 201300847 Fatima Mohammed Ali

Marketing Plan u2013 Tesla Motors %28Final Copy%29 - Tesla...

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Tesla Motors Marketing Plan Salha Al Suwaidi – 201308442 Mahra Al Qubaisi – 201300847 Fatima Mohammed Ali - 201212378 Alanood Al Tamimi - 201216089 Manar Omar – 201213243 BUS 310 - 004 Dr. Victor Huang
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Table of Contents 1. EXECUTIVE SUMMARY 4 1.1. D ESCRIPTION O F B USINESS 4 1.2. I NFORMATION A BOUT T ESLA 5 1.2.1. Model S 5 1.2.2. Model X 6 1.2.3. Model 3 8 1.3. S ERVICES O FFERED A T T ESLA 9 1.3.1. Valet Service 9 1.3.2. Annual Service Contract 10 1.3.3. Battery Warranty 10 1.3.4. Superchargers 10 1.3.5. Powerwall 12 2. ENVIRONMENTAL ANALYSIS 13 2.1. P OLITICAL E NVIRONMENT 13 2.2. S OCIAL -C ULTURAL E NVIRONMENT 14 2.3. E CONOMIC E NVIRONMENT 15 2.4. T ECHNOLOGICAL ENVIRONMENT 15 2.5. T HE A UTOMOBILE I NDUSTRY 17 3. SWOT ANALYSIS 18 3.1. S TRENGTHS 18 3.2. W EAKNESSES 19 3.3. O PPORTUNITIES 19 3.4. T HREATS 19 4. MARJETING OBJECTIVES 19 4.1. W HY L AUNCH T ESLA IN A BU D HABI 19 5. MAKETING STRATEGY 20 5.1. M ARKET S EGMENTATION 20 5.1.1. Demographic Variable 23 5.1.2. Geographic Variable 23 2
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5.1.3. Psychographic Variable 23 5.1.4. Behavioural Characteristics 24 5.2. T ARGET M ARKET S EGMENTS 25 5.2.1. Target 25 5.2.2. Segment 25 5.2.3. Positioning26 5.3. C OMPETITION 27 5.3.1. Achieving The Competitive Advantage 28 6. MARKETING IMPLEMENTATION 29 6.1. M ARKETING M IX 29 6.1.1. Product 29 6.1.2. Price 29 6.1.3. Place 30 6.1.4. Promotion 31 6.2. S UPPLIERS 31 6.3. A DDITIONAL A DVERTISING S ERVICES 34 6.3.1. Google Advertising (Online) 34 6.3.2. Media Advertising 35 6.3.3. Billboards 35 6.3.4. Online Media 35 6.4. O PERATION P LAN 36 6.5. B USINESS H EADS 36 7. REFERENCES 38 3
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Executive summary Description of business The business we would like to introduce to the United Arab Emirates is called Tesla Motors, Inc. it is an American car and energy storage organization that plans, fabricates, and offers luxurious electric cars, electric vehicle powertrain segments, and battery items. Tesla Motors was established in 2003, where members of specialists in Silicon Valley, who wanted to demonstrate that electric cars could be enhanced more than gas- fueled autos (Tesla, 2015). Each new car produced by Tesla would be progressively moderate by time, offering the organization some assistance with working towards its central goal: “to accelerate the world’s transition to sustainable transport.” The concept of this organization would be to run the electrics cars, to save fuel in the country and increase the awareness of fuel consumption. One of Tesla's expressed objectives is to expand the number and assortment of electric vehicles (EV) accessible to standard buyers by: Offering its own vehicles in organization possessed showrooms and online. Offering powertrain parts to other automakers. Serving as a positive case to other automakers. Information about Tesla Motors 4
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Model S The Tesla Model S is a full-sized module electric five-doors, luxury lift back, delivered by Tesla Motors. Tesla has accomplished quickly with growing sales (Tesla, 2015). The Model S is the first electric car, which is ranked by the top car deals positioning in any country in the world. The Model S positioned as the world's second top rated module electric vehicle.
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