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February 26 - Communication class notes Aristotle's...

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February 26, 2008 Communication class notes Aristotle’s Rhetoric Oldest theory in textbook Solid theories/ beliefs Two main concepts -different modes of persuasion -cannons of rhetoric Serve different purposes and work together Rhetorical proofs Logos: logic and credibility of the message How is this organized Depends on the audience you are speaking to All about the other in a communication act Take yourself as much out of the system completely and put yourself in the position of the audience Ethos: ethics In order to have the message be persuasive, you have to have a sense of a good message, that is not trying to harm anyone or whatever Pathos: emotional connection you have to have to the audience Attention getter at beginning Getting people involved in the beginning of the story Strong emotional connection Symbol For rhetoric to work, it has to be something that you have so much experience and practice with that it comes naturally
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